Media Coverage

  • Consumer Sentiment Study: Brands Relaunch As Customer Expectations Change

    Peachtree Corners, GA. May 18, 2020 — In light of the COVID-19 pandemic, consumer expectations and behaviors are changing in real-time! Market Force Information® wanted to understand the new dynamics of the marketplace as expectations and behaviors are likely to last well past the current crisis. Between May 6 and 8, 2020, we surveyed 3,964 US consumers to learn how they see retailers and restaurants responding to infection control, use of alternate shopping and dining methods, behavior and...

  • Cracker Barrel’s ‘Southern Hospitality’ Makes It the Best Casual Dining Chain According to Survey

    2019 January 28 — Cracker Barrel is known for its trendy Southern bowls, flavored lattes, and Southern charm-filled general store. But customers appear to love it for more than just its fried chicken. According to a poll, Cracker Barrel has the best atmosphere and friendliest service.

  • How Phillips 66 Is Leveraging the 5 Fundamentals That Drive Loyalty

    15 March 2019 — Over a decade-long partnership with Market Force, Phillips 66 has identified five fundamentals that drive brand loyalty. Now, by linking this to fuel sales, Phillips can see exactly how executing on these fundamentals can translate into higher sales.

  • America’s favorite cult grocer tries Its magic in New York City

    10 April 2019 — The nation’s top supermarket chain sets it sights on Brooklyn’s affluent-yet-finicky shoppers. This privately held, family-run chain combines the product breadth of a Walmart, the quality of a Whole Foods, and the quirkiness of a Trader Joe’s. Find out the keys to this chain’s success.

  • Use Market Force Experience Management Solutions to Increase Revenues

    6 March 2019 — Whether you run multiple restaurant or retail locations or have a single bank branch, your customers’ experiences need to be top-notch and consistent. If they aren’t, you risk damage to your brand and – over time – a negative impact on your organization’s bottom line.

  • Are People Happy With Their Bank? Study Reveals Blind Spots and Problems

    8 January 2019 — New Market Force research reveals what really drives people's satisfaction with their primary banking provider, and weak spots that smart institutions can exploit. Financial institutions need to understand consumers' priorities, particularly how important it is to handle problems when they arise.

  • This is America's Favorite Fast Food Restaurant (Again)

    20 April 2018 — Animal style continues to reign supreme with fast-food patrons across America. In-N-Out Burger has once again topped Market Force’s annual customer survey of the nation’s top quick-service restaurants. In-N-Out Burger, a beloved California-based burger joint, earned a 76% rating in customer loyalty. That’s higher than any restaurant in any category, even though the chain is famously limited to only the West Coast.

  • This Convenience Store Chain Is America’s Favorite Sandwich Shop

    18 April 2018 — Philadelphians have long known that Wawa is more than just a place to grab a gallon of milk, a jug of raspberry lemonade and a vanilla latte: The convenience store chain also offers up some of the best hoagies in the biz. Now, that cat is out of the bag: Wawa leaped to number one on the list of America’s favorite fast food sandwich spots according to a new survey that also shows perennial favorites like In-N-Out and Chick-fil-A...

  • Chances Are You've Never Heard of America's New Favorite Pizza Chain

    19 April 2018 — America’s new favorite pizza chain restaurant may come as a surprise to many pizza aficionados. According to a new fast food survey conducted by Market Force Information, Pizza Ranch is the most beloved place to get a slice in 2018.The Midwest-based pizza chain started in Hull, Iowa in 1981, and now has 200 locations in over 13 states, including Colorado, Illinois, and Wyoming. They serve a pizza buffet with an assortment of...

  • The future of CX: Identifying and driving financial ROI

    The days of simply putting in measurement systems and reporting on results just don’t deliver enough value.  Best-in-class organisations are leveraging multiple customer experience measures, including mystery shopping, customer surveys, contact centre services, and social media review tracking, among others. In addition, those same industry-leading companies are integrating these measures and linking them to financial performance at the location level. ...


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