In-Store Audits

Inspect what you expect

Use our technology or auditing services to ensure products and materials are correctly placed and assess detailed operational metrics

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Brands spend millions on promotional programmes and pricing strategies. But even the most brilliant campaigns or carefully calibrated price promotions can fail if locations do not execute them correctly. So it naturally makes sense that these brands would want to protect and maximise that investment with an objective measure of compliance; in-store audits.

Market Force’s in-store auditing services leverage the world’s largest network of over 400,000 independent contractors to audit product placement, point-of-sale (POS) materials, signage, promotions and detailed operational procedures. We become your eyes and ears to ensure your strategies are executed in every location.

Market Force Audits:
Compliance and risk management

Our global team of auditors can conduct audit checks across all of your locations, assessing things like:

Out of Stock

Out-of-stock audits report what’s missing in stores in real time. Patterns of out-of-stock merchandise can help you develop more precise distribution programmes to ensure all stores have the stock they need to increase basket size and sales. Even moderate improvements in in-stock conditions, pricing accuracy and promotional compliance can have a substantial impact to the bottom line. Now that is ROI worth driving!

Risk Management

Your company may be required to comply with various regulations. What your employees say when interacting with customers matters. Market Force can assess whether employees adhere to brand and regulatory guidelines like handling private information, ensuring that billing policies are clearly explained, or walking through critical documents. We’ll help you determine whether your brand is being exposed to unnecessary risks—and in what locations.

Product Placement and Promotions

Brands put significant dollars behind their marketing promotions—but those dollars are wasted if those promotions are not correctly implemented in the field. Market Force audits the presence and placement of marketing materials as well as product displays, adherence to planograms, and pricing.

Empower your internal auditors with mobility

The Eyes:OnTM mobile app allows your auditors to complete questionnaires with their Android and iOS smartphones and tablets. Geo-location and geo-fencing technologies help auditors easily link to the sites they are evaluating, and auditors can complete their work offline even if connectivity drops. Need photos? Users can attach photographs to questionnaires from their smartphones. 

Eyes:On eliminates the need for paper, and gives your audit team a friendly, easy-to-use tool through which to complete essential audits. With just a few clicks, your staff can complete bespoke questionnaires and audits at your locations and upload directly to the KnowledgeForce® reporting platform. Audits become an additional datastream sitting alongside other brand and location level data like mystery shops, customer surveys, contact centre, and social media.


According to a recent study by IHL Group, out of stocks alone cost brands $129.5 billion in lost sales. In-store audits can help identify when client locations are non-compliant and provide real time reporting to help resolve store conditions to improve returns on product and promotional plans. Sometimes it pays to ‘inspect what you expect’ and collaborate with your channel partners to drive the right results. Let Market Force leverage its network of auditors to be a part of that performance improvement effort.

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Learn more about our sales effectiveness audits. You can also complete compliance audits with Market Force auditors or your own team and utilise our mobile app, Eyes:On.

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