Who We Are

Market Force Information® (Market Force) provides location-level customer experience management solutions to protect your brand's reputation, delight customers, and make more money. Founded in 2005, we continue to grow our global presence with offices in the United States, Canada, United Kingdom, France and Spain. We are proud to serve over 250 clients ranging from the Fortune 10 brands to emerging brands with high growth potential. Our clients' success is our own, and with that comes a deep commitment to helping our clients optimize growth for every location.  

Market Force operates at scale across the globe. Each month, we:

  • Complete over 100,000 mystery shops
  • Collect, process, and analyze millions of employee and customer experience surveys
  • Manage over a hundred thousand inbound calls to our contact center
  • Host over 1 million user logins on our KnowledgeForce® reporting platform

Our multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience, and your financial KPI's. 

  • Measurement channels: mystery shopping, customer experience surveys, contact center calls, social media, employee engagement surveys
  • KnowledgeForce® technology platform and Eyes:OnTM mobile app 
  • Predictive Analytics to determine what matters most and the ROI for investing in improvements
  • Market Research services (e.g., customer segmentation, Attitude Trial and Usage studies, custom research projects)
  • Strategic Advisory Services to design and implement effective measurement systems and improve performance 

Market Force Recognized as a Top 10 Analytics Solution Provider

Today, businesses require a well-thought-out and comprehensive suite of services for employee engagement and seamless operational execution so brand reputation is maintained and customers are consistently satisfied.This is the very basis of what we stand for and Market Force is delighted to be recognized by CIO Applications for how we help clients link performance measures to drive strategic insight for continued growth.

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Market Force Ranks in 2018 AMA Gold Report

Market Force again ranked in the American Marketing Association's Gold Report of top 50 market research firms. The industry and the report have changed and grown substantially in 45 years, and Market Force is one of the established and respected research institutions included in this report that reflect the tradition as well as the transformation of the industry.

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Better Business Bureau

The Better Business Bureau’s mission is to be the leader in advancing marketplace trust. Market Force Information® is proud to have an A+ rating from the BBB.

Mystery Shopping Provider’s Association

Market Force Information® has belonged to the MSPA for more than a decade. The primary goals of the Mystery Shopping Provider’s Association (MSPA) are to:

  1. Establish professional standards and ethics for the industry
  2. Educate providers, clients and shoppers to improve quality of service
  3. Improve and maintain the image of the industry through public relations and conduct
  4. Promote members to other industry associations and prospective clients

We're pleased to have again received the Shoppers' Choice award, as voted by North American shoppers. The award was created by the MSPA in 2016.

Executive Leadership

North American Team

 Team members by alphabetical order.

European Team

 European team members by alphabetical order.

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